Prepared for Clay Huber

The Paid Acquisition System ClayTrader Has Never Touched

4 ready-to-film ad scripts, a full VSL script, and 10 implementation-ready emails. Built specifically for the Trading Freedom Pathway and your $2,497 lifetime offer.

4 Ad Scripts
1 Full VSL Script
10 Emails Written
12+ Sources Researched
6 Competitors Analyzed

Watch the Walkthrough

A quick overview of everything we built and why it matters for ClayTrader.

Why We Reached Out to You

You have built one of the largest organic audiences in trading education. 620,000+ YouTube subscribers. 3,900+ videos. A podcast with 1,000+ episodes. 12 years of consistent, daily content. That is genuinely rare.

And you have done all of it without touching Meta advertising. No Facebook pixel on your site. No Instagram ads. No retargeting. Zero paid social presence.

Your competitors -- Warrior Trading, Timothy Sykes, Simpler Trading -- are all spending money on Meta to reach the same audience you have been building organically. They charge more per year than you charge once for a lifetime membership.

You have the better offer at a better price. The only thing missing is the ad system that puts it in front of people who do not already subscribe to your YouTube channel.

So we built it. Everything on this page is specific to ClayTrader, the Trading Freedom Pathway, and your audience. Nobody else can use any of it.

What Is In This Package

Want to Walk Through This Together?

15 minutes. We will show you exactly how this maps to your existing funnel and where the biggest ROI sits.

Let's Talk
Deliverable 1

Meta Paid Acquisition Strategy

A complete campaign system for the platform you have never touched. Built around your existing webinar funnel and the $2,497 Trading Freedom Pathway.

Click each section below to expand and see the full breakdown

Why Meta Advertising Makes Sense for ClayTrader

Strategy +

You are doing millions in revenue without paid social. That is impressive. But it also means every dollar you spend on Meta is net-new revenue on top of what you already generate organically.

This is not about replacing YouTube. This is about adding a second engine that runs 24/7 while you keep doing what you do best.

The Opportunity in Numbers

Your Google Ads conversion tracking is active. You are already paying for traffic through Google. That tells us you understand paid acquisition. You just have not applied it to the platform where 3.05 billion people scroll every day.

Here is what makes Meta particularly strong for trading education:

  1. Video-native platform. You already produce video content daily. Meta rewards video. Your existing content style (direct camera, real trades, no fluff) is exactly what performs on Facebook and Instagram.
  2. Interest targeting for traders. Meta lets you target people interested in stock trading, options trading, day trading, technical analysis, specific trading platforms (thinkorswim, TD Ameritrade, Webull). Your audience is targetable.
  3. Lookalike audiences from your email list. Upload your buyer list. Meta builds a lookalike of people who match your best customers. This is the highest-ROI audience you can run.
  4. Retargeting your existing traffic. Right now, someone visits claytrader.com/takecontrol/, reads the entire page, leaves, and you have zero way to follow up on Facebook or Instagram. A pixel fixes that overnight.
  5. Cost advantage. Trading education CPMs on Meta are lower than Google search CPAs. You can reach 1,000 people for $15-25 on Meta vs. paying $5-15 per click on Google.

Campaign Architecture (TOF / MOF / BOF)

Strategy +

Tier 1: Top of Funnel (Cold Traffic)

Objective: Get new eyeballs on Clay's teaching style and drive webinar registrations.

Audiences:

  • Interest targeting: stock trading, day trading, options trading, technical analysis, candlestick patterns, swing trading
  • Behavioral: people who follow trading pages, use brokerage apps, watch trading content
  • Lookalike: 1% lookalike of your email buyer list (highest value)
  • Lookalike: 1-3% lookalike of webinar registrants

Ad formats: Video ads (60-90 seconds), UGC-style direct-to-camera. Your existing YouTube style works perfectly here. No need to change what you do.

Landing page: Webinar registration page (your existing "1 Hour Trader Transformation" registration).

Budget recommendation: Start at $100/day. Scale to $300/day within 30 days if CPA stays under $25 per webinar registration.

Expected metrics:

  • CPM: $15-25
  • CTR: 1.2-2.0%
  • CPA (webinar registration): $12-22
  • At $100/day: 4-8 new webinar registrations daily

Tier 2: Middle of Funnel (Warm Traffic)

Objective: Re-engage people who watched your ads, visited your site, or registered for a webinar but did not buy.

Audiences:

  • Video viewers: people who watched 50%+ of your TOF ads
  • Site visitors: people who visited claytrader.com in the last 30 days (requires pixel)
  • Webinar registrants who did not purchase
  • Email list subscribers who have not bought

Ad formats: Testimonial videos, results-focused ads, objection-handling ads. Shorter (30-45 seconds) and more direct.

Budget recommendation: $50/day. This audience is smaller but converts at 3-5x the rate of cold traffic.

Tier 3: Bottom of Funnel (Hot Traffic)

Objective: Close people who have been to the sales page, watched the webinar, or engaged deeply with your content.

Audiences:

  • Sales page visitors (/takecontrol/) who did not purchase
  • Webinar attendees who did not purchase
  • People who clicked the checkout page but did not complete purchase

Ad formats: Direct offer ads, urgency-based ads, FAQ/objection ads. Short (15-30 seconds), straight to the point.

Budget recommendation: $25/day. Small audience, highest conversion rate.

Total Budget Framework

Recommended starting budget: $175/day ($5,250/month)

At a $2,497 price point, you need 2.1 sales per month to break even. Based on typical trading education conversion rates (1-3% of webinar attendees), you would need roughly 70-210 webinar registrations per month. At $15-22 CPA, your $175/day budget generates 240-350 registrations monthly. That puts you well above breakeven with room to scale.

Deliverable 2

Four Ready-to-Film Ad Scripts

Each script uses a different angle. All written in your voice. Film whichever feels right. We handle the rest.

Ad Script 1: "The Engineering Approach"

Ad Creative +
Direct-to-camera 75 seconds Top of Funnel (cold) Analytical thinkers frustrated by "guru" traders
Hook (0-5 seconds)

I have an engineering degree from Ohio State. And that is probably why my approach to trading looks nothing like what you see on Instagram.

Problem (5-20 seconds)

Most trading "educators" show you screenshots of their P&L. Lamborghinis. Watches. The lifestyle sell. And you know something is off but you cannot put your finger on what.

Here is what is off. They are selling you a feeling. Not a system.

If you walked into a hospital and the surgeon said "trust me, I just feel like this is the right move" you would run. But that is how 90% of trading education works.

Mechanism (20-45 seconds)

I trade with technical analysis. Charts. Patterns. Probability. The same way an engineer solves problems. With data, not feelings.

I have been doing this since 2013. Over 3,900 videos on YouTube showing real trades. Wins and losses. Every single one recorded live.

That is not a highlight reel. That is a track record.

Offer (45-65 seconds)

I put everything I know into one program. 13 courses. 100+ hours of training. Weekly live webinars where I trade in real time and you watch over my shoulder.

It is called the Trading Freedom Pathway. You pay once. You get access for life. No monthly fees. No annual renewals. One payment and you are in forever.

CTA (65-75 seconds)

I am running a free live training this week where I break down my entire approach in one hour. Link is below. No cost. No credit card. Show up, learn something, and decide for yourself if this makes sense.

Ad Script 2: "620K Can't Be Wrong"

Ad Creative +
Direct-to-camera with B-roll 60 seconds Top of Funnel (cold) Aspiring traders researching education options
Hook (0-5 seconds)

620,000 people subscribe to my YouTube channel to learn how to trade. And I have never once shown you a Lamborghini.

Story (5-25 seconds)

I started teaching trading in 2013. I had zero subscribers. Zero courses. Zero credibility besides my own trading account.

So I did the only thing I could. I hit record. I showed my real trades. Every day. Live. For 12 years straight.

Some days I lost money. I showed those too. Because if someone is going to learn from me, they need to see the full picture. Not just the wins.

Result (25-45 seconds)

3,900+ videos later, something happened that I did not plan. People started trusting me. Not because I made big claims. Because I showed up. Every single day. With proof.

Now I have students in 50+ countries. A community of traders who actually talk to each other. And a program where you pay once and keep access forever.

CTA (45-60 seconds)

I am running a free training this week called the 1 Hour Trader Transformation. It is the fastest way to see exactly how I approach the markets and whether it makes sense for you.

No cost. No pitch until the end. Just one hour of real trading education. Link is below.

Ad Script 3: "The Lifetime Problem"

Ad Creative +
Direct-to-camera 45 seconds Middle of Funnel (warm) People comparing trading programs
Hook (0-5 seconds)

Most trading programs charge you every single month. Mine charges you once.

Body (5-30 seconds)

Here is what nobody tells you about monthly trading subscriptions. The company makes more money the longer it takes you to learn. Think about that for a second. Their incentive is for you to stay confused.

My program is one payment. $2,497. Access for life. Every course. Every webinar. Every future update. Forever.

If I do my job well, you learn fast and you stop needing me. That is the whole point.

CTA (30-45 seconds)

I am running a free webinar this week where I teach my full approach in one hour. If it clicks, great. If not, you lost an hour. Link is below.

Ad Script 4: "Your Dad Could Do This"

Ad Creative +
UGC-style casual 50 seconds Top of Funnel (cold) Complete beginners intimidated by trading
Hook (0-5 seconds)

If you think trading is too complicated for you, I have a question. Can you read a chart with lines on it?

Body (5-35 seconds)

That is basically what technical analysis is. You look at a chart. You see patterns. You follow rules. Buy here. Sell here. Stop loss here.

I am a dad with 6 kids living in Iowa. I am not a Wall Street guy. I am not a math genius. I have an engineering degree and a system that follows rules instead of feelings.

I have taught this to thousands of people. Some had zero experience. Some could barely open a brokerage account. They learned. Because the system is simple enough that if you can follow a recipe, you can follow a trade plan.

CTA (35-50 seconds)

I have a free one-hour training where I walk through the whole approach. No jargon. No complicated formulas. Just here is how I look at the market and here is how you can too.

Link is below. Show up and see if it makes sense for you.

Deliverable 3

Full VSL Script for /takecontrol/

A 20-minute video sales letter designed to convert cold traffic from ads into Trading Freedom Pathway buyers. Replaces the current YouTube embed on your sales page.

Why This VSL Exists

Context +

Your /takecontrol/ page does the selling with written copy and a YouTube-embedded overview video. The copy is strong. The FAQ is thorough. But for cold traffic coming from paid ads, they need a video that does the heavy lifting before they read a single word.

A proper VSL auto-plays when someone lands on the page. No scrub bar. No skipping ahead. It walks them through the entire pitch in a structured sequence designed to build desire and handle objections in real time.

Right now, your YouTube embed is skippable, has suggested videos after it ends, and competes with 3,900 other videos on your channel. A VSL is a closed environment where the only next step is buying.

This script is written in your voice. Direct. No hype. Engineering-brain meets trading education.

Section 1: Hook (0:00 - 0:45)

VSL Script +

You are watching this because you want to learn how to trade. And you have probably already looked at 10 other programs trying to figure out who is legit and who is full of it.

So let me save you some time. I am not going to show you screenshots of my trading account. I am not going to promise you will make $10,000 in your first week. And I am definitely not going to tell you that trading is easy.

Trading is simple. But it is not easy. There is a difference. And if whoever is teaching you does not explain that difference in the first 5 minutes, they are selling you something, not teaching you something.

My name is Clay Huber. I run ClayTrader. I have been teaching people to trade since 2013. Here is what I actually do and why it works.

Section 2: Problem Agitation (0:45 - 3:00)

VSL Script +

Here is what most people go through before they find something that works.

You open a brokerage account. Maybe Webull. Maybe TD Ameritrade. You buy a stock because someone on Reddit said it was going to the moon. It goes down. You panic sell. You lose money.

So you think, okay, I need to learn this properly. You search "how to trade stocks" and you get 50 million results. YouTube videos from guys in rented Lamborghinis. Discord servers charging $200 a month for "alerts." Courses from people who made their money selling courses, not trading.

You try a few things. Maybe you pay for a monthly subscription somewhere. You get some alerts. You follow the trades. Sometimes they work. Sometimes they do not. But you never actually understand WHY a trade works. You are just copying someone else.

And the monthly bill keeps coming. Month after month. You have spent $2,000, $3,000, $5,000 on subscriptions and you still cannot look at a chart and make your own decision.

That is the problem. Nobody is teaching you to think. They are teaching you to follow. And following does not work when the person you are following is not around.

Section 3: The Mechanism (3:00 - 7:00)

VSL Script +

I approach trading the way I approach everything. Like an engineer.

I graduated from Ohio State with an engineering degree. Engineers do not guess. They measure. They test. They follow systems that produce repeatable results.

That is what technical analysis is. You are looking at a stock chart. The chart shows you what buyers and sellers are doing. Patterns form. Those patterns repeat. Not every time. But often enough that if you follow a set of rules, the math works in your favor over hundreds of trades.

This is not a "feel" thing. It is not "I think this stock is going up because I read an article." It is: here is a pattern I have seen 4,000 times. Here are the rules for when I enter. Here is where I exit if it works. Here is where I exit if it does not. Next trade.

I have recorded over 3,900 videos showing this in real time. Wins and losses. Every single one. That is not a highlight reel. That is a decade of proof that this approach works when you follow the rules.

[Screen recording section: Walk through one real trade showing entry signal, the rules that triggered it, the exit, and the result. 2 minutes max.]

That is it. No magic indicator. No secret formula. A pattern on a chart. Rules for entry. Rules for exit. Repeat.

Section 4: Proof and Results (7:00 - 10:00)

VSL Script +

I want to be honest about something. I cannot guarantee you will make money trading. Nobody can. And anyone who does is lying to you.

What I can tell you is this.

I have been doing this for over 12 years. 620,000 people subscribe to my YouTube channel. I have a Trustpilot rating. I have students in over 50 countries. And I have been teaching the exact same approach since 2013 because it keeps working.

Here is what my students say...

[Testimonial section: 3-4 student testimonials, focusing on "I finally understand the why behind trades" and "I can make my own decisions now" themes. Pull from existing testimonials page.]

The common thread in every one of those stories is the same. They stopped following alerts. They started understanding charts. And that changed everything.

Section 5: The Offer Stack (10:00 - 15:00)

VSL Script +

Here is what I built for you.

It is called the Trading Freedom Pathway. And it is everything I know about trading, packaged into one program.

First, you get ClayTrader University. That is 13 video courses. Over 100 hours of training. It starts from the very beginning. What is a stock. How do you read a chart. What are candlestick patterns. And it builds all the way up to advanced options strategies and multi-timeframe analysis.

You do not need to know anything going in. The courses assume you are starting from zero.

Second, you get my Top 10 Most Profitable Scanner Guide. This is the exact setup I use to find trades every morning. Which scanners. What settings. What I am looking for. You can copy it exactly.

Third, you get direct email access to me. Not a support team. Not a chatbot. Me. You send an email, I respond personally within 24 hours. If you are stuck on a concept or confused about a trade, you ask me directly.

Fourth, you get weekly live webinars. Every week I go live. I trade in real time. I answer questions. You watch over my shoulder and see exactly how I apply everything from the courses in the actual market.

Fifth, you get my Personal Video Trading Journal. Over 100 videos where I break down my own trades after the fact. What I saw, what I did, what I would do differently. This is where the real learning happens.

Sixth, you get the Inner Circle Private Community. A chat room and forums where you connect with other traders who are learning the same system. You are not doing this alone.

And seventh, every future course I create is included at no extra cost. I am always adding new material. As the markets evolve, the training evolves. You never pay again.

Here is the price. $2,497. One time. For life.

No monthly fees. No annual renewal. No "basic" and "premium" tiers. One price. Everything. Forever.

If you want to compare that to the alternatives... Warrior Trading charges $5,997 or more. Per year. Timothy Sykes charges $4,997 or more. Bear Bull Traders charges $100 a month, which adds up to $1,200 a year. And none of them offer lifetime access.

You pay me once. You are in forever. That is the deal.

I also offer a pay-when-you-want plan. 6 payments of $497. No credit check. No strict timeline. You pay as you go, on your terms.

Section 6: Objection Handling (15:00 - 18:00)

VSL Script +

Let me address what you are probably thinking.

"I do not have enough money to start trading." You do not need $50,000. You can start with a small account. The point of this program is to learn the skill first. You scale the capital later, once you know what you are doing.

"I do not have enough time." The courses are self-paced. Watch them at 2am if you want. The live webinars are weekly, not daily. And the trading approach I teach does not require you to sit at a screen for 8 hours a day. Some of my students trade for 30 minutes in the morning before work.

"How do I know this actually works?" I have 3,900+ videos on YouTube showing real trades. Go watch them. They are free. I am not hiding anything.

"What if I buy it and it is not for me?" 30-day money back guarantee. If you go through the material and it is not what you expected, email me and I will refund you. No games.

Section 7: Close (18:00 - 20:00)

VSL Script +

Here is what it comes down to.

You can keep doing what you have been doing. Watching free YouTube videos. Scrolling Reddit. Maybe paying $100 a month for someone else's trade alerts. And a year from now you will be in the same spot. Still confused. Still losing money. Still not able to look at a chart and make your own decision.

Or you can learn the skill. Once. From someone who has been teaching it for 12 years with 620,000 people watching. Pay once. Access everything. Forever.

Click the button below this video to get started. You will see the one-time payment option and the pay-as-you-go option. Pick whichever works for you.

I will see you inside.

Deliverable 4

Webinar Email Sequences

10 emails total. 5 to get registrants to actually show up. 5 to convert attendees who did not buy. All written in your voice and ready to plug into any ESP.

Pre-Webinar Show Rate Sequence (5 Emails)

Email Sequence +

Only 20-35% of webinar registrants actually show up. These 5 emails are designed to push that number to 45-55% by building commitment, excitement, and urgency between registration and webinar day.

Post-Webinar Nurture Sequence (5 Emails)

Email Sequence +

For registrants who attended the webinar but did not purchase. Each email addresses a different objection and provides a different reason to join the Trading Freedom Pathway.

Want Us to Build and Run This Entire System?

15 minutes. We walk through everything, answer your questions, and show you exactly how implementation works.

Let's Talk